Racer Worldwide* is a creative collective with passion for progress, innovation and originality. The project was founded in 2017 in Estonia, exploring to change the way consumers interact with designers and experimenting with business models within which creativity can exist. The project does not tie itself to any certain subcultures or styles and is a dynamic reflection of current ideas and moods entering Racer Lab®. We treat each product* as a whole and dedicate our work to
* Racer Lab® - a room or building equipped with one or more designers for experiments, research or manufacture of Products*.
* Product - design substance that is manufactured into a physical article for sale.
* Creativity - the use of imagination or original ideas to create or invent design substance.
* Fashion - an aesthetic expression existing in a specific context of period, place and community.
* Worldwide - desire of extending and reaching throughout the world.