About

Racer Worldwide is a fashion brand and creative collective founded in 2017 in Tallinn, Estonia by a group of 16 year-old friends. The team and the community around the project has grown since, but continues to be based around like-mindedness and friendship.

Starting in a small basement room, sewing first products ourselves and meeting with customers in a backyard. We make it our mission to give back to the community by sharing our story, educating and passing on knowledge.

Inspired by the youth culture now and before us, creating clothing that we dreamed to have when we were kids   

Racer Team.

Mihhail	Kristofer	Katie
Matvei	Dmitri	Vladimir
Jüri	Ilya	Jevgeni

 

Co-funded by the European Union. 

BRAND DEVELOPMENT PLAN

The project is focused on increasing the product catalog, optimizing operations, and advancing sales and marketing strategies to boost international presence and revenue, aligning with sustainability and innovation.

Financial support: € 99.706,88 

SS25 PRESENTATION PROJECT

The project is dedicated to the high-impact presentation of the SS25 collection, inspired by the aesthetics of the early 2010s and modern trends. It focuses on strengthening the brand’s global presence, enhancing visual storytelling, and driving international sales through a fashion show-style campaign.

Financial support: € 49.993,50